The "I like my suitcase" meme is a humorous format that features a line from a 2010 interview with French artist and designer Philippe Starck, where he says, "I like my suitcase." In the meme, the phrase is typically paired with absurd or exaggerated visuals, emphasizing a comically deep connection to something as mundane as a suitcase. The humor arises from the unexpected intensity of Starck’s declaration, turning something ordinary into an over-the-top statement of affection or obsession. It’s often used to poke fun at how people can develop exaggerated attachments to everyday objects, turning a simple statement into a funny and relatable exaggeration.