those who know Meme Generator

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The "Those Who Know" meme format typically contrasts two groups: "those who know" and "those who don't know." It humorously highlights the difference in awareness or understanding between an in-group and an out-group. Usually, an image or GIF depicts "those who know" as calm, satisfied, or smug, while "those who don't know" appear confused, clueless, or blissfully unaware. The meme is used to convey inside jokes, obscure references, or niche knowledge that only a select few understand. Its appeal lies in creating a sense of exclusivity or shared understanding, making it perfect for humor about specialized interests or hidden meanings.